How do you give an Effective Presentation? What makes the difference between an average presentation and an effective presentation? This is Part 3 of 5 focusing on The Room.
There are five main components of an effective business presentation. The acronym OSRAM should help you to remember them and help you to light up your audience. The five components are:
- The Objective
- The Speaker
- The Room
- The Audience
- The Message
You should consider each of these components in turn to maximise the effectiveness of your presentation. Neglecting any individual component can ruin an otherwise successful presentation. Put them together correctly and you will turn on a light in people’s heads; brighten up their lives; get your audience to see and understand things, about which they were previously in the dark.
This series of articles looks at each of these components in turn and discover what needs to be done to ensure the success of that component.
Presentations take place in all types and sizes of rooms. They may not even happen in a room at all. The space and the facilities the room provides can make a huge difference to the effectiveness of any presentation.
I have 3 simple rules about the room you are using for your presentation.
1. Arrive early
You should always arrive early so that you can become accustomed to the room itself and check it over before your audience arrive. Arriving just before you are about to present, means there is no time to fix any problems that you may find and no time to grow accustomed to your surroundings.
When you are one of a series of presenters, it is often best to practise your entrance. How will you get up to your speaking position? What does it feel like standing there? Where will I put my notes? A word of warning if you are using cue cards or notes, do not leave them on a lectern, keep them with you. It is all too easy for the previous speaker or the MC to pick up your notes along with theirs, leaving you helpless.
Make a note of where people come in. Will late comers be able to join without interrupting your flow?
2. Make it tidy
You should minimise the number and level of distractions, so that the audience pays attention to you. All too often presentations are made in an internal office room where various debris has been left behind by the previous occupant, including: writing on the white board or flipchart, books and papers left on desks or window sills, pieces of computer equipment that are not currently in use. All these things work as distractions from your presentation and should be tidied up before your audience arrive.
Close the blinds on any windows in the room so that you audience are not distracted by what is going on outside.
Make sure everyone can see you and the screen or flipchart (assuming you are using one). Try sitting in the back row to check that you can read the content of your slides. While you are there look around the room and make a note of anything that you can see that you do not need for the presentation and then remove those items.
3. Make sure that you know how to operate all the equipment.
Now, I know you wouldn’t normally try giving a presentation if you didn’t know the basics of how any technology you are using works, but have you really thought through all the things that could happen during your presentation.
Do not forget to turn off your mobile phone and the screensaver on your laptop. During rehearsals you will never spend more than 5 minutes on any one slide but in an actual presentation it is not unusual for some one to ask a question and you can be on the same slide for 15 minutes or so, which is when your screen saver will pop up. No matter how politically correct your screen saver is, it is very unlikely that it was intended to form part of the presentation.
These days many other background tasks running on a PC can also interrupt your presentation such as “You have mail” messages, Instant Messaging text, anti-virus scans etc. try to turn all these things off before the presentation. Test the pens to make sure they all work, if you are going to use a flipchart or whiteboard. To make sure people can hear you, ask a friend or colleague to sit in the back row during the presentation, they can then signal to you if your voice is too quiet.
When you are using a microphone, make sure you know how to turn it on, and do not forget to turn it off when you leave the stage. You do not want your private conversations being broadcast to the whole room. While I’m on the subject of microphones, don’t be tempted to tap it or shout “testing, one, two, three” to see if it working, it will make you look very unprofessional.
With modern projection equipment, you should not need to turn the lights down for people to see the screen; however, it is always wise to check that there are no awkward reflections, which might interfere with people’s vision.